I met a new and fascinating person through LinkedIn this week. He works for a major telecommunications supplier and is focused on customer experience. At one point, the discussion turned to creative techniques to reach customers. We each shared an example that stuck us as truly creative ways to deliver a message. These happened a few years ago, so they faded from memory a bit. That conversation brought them both back to each of us as we shared. It’s worthwhile to raise awareness of them again, as they are both truly creative methods to educate and persuade.
I started this post a few days ago, but have since discovered a new book that talks about little things that make a significant difference with customers. The book is “What’s Your Purple Goldfish?“, with its associated website and blog. The first line of the book description is “How do you stand out in a sea of sameness?”. The two examples above certainly broke through the barrier of sameness to stand out.
I’m going to listen to his seminar next week, buy the book and consider how to stand out in the future.